- 27 Apr 2020
Tennis Majors will offer to all tennis enthusiasts all over the world — fans or players — exclusive, premium and innovative content: While the platform will have a major focus on tennis content, it will also deep dive into players lives and training and activities they do off court.
The concept, unprecedented, was first imagined and impulsed by Serena Williams and Patrick Mouratoglou during the 2018 US Open. “Tennis Majors was born during a discussion with Patrick two years ago at the US Open and to see such a major project become a reality is super exciting”, the 23-time Grand Slam champion said. “Tennis fans are passionate about their sport and its players and they want to know what happens behind the scenes. I am looking forward to starting this adventure.”
Tennis Majors Beta version was already released and tested during the Australian Open but is now officially launched on April 29, 2020, both in English and French.
“For more than 15 years, the way to consume tennis content has been changing dramatically”, says Pascal Chevalier, President & Founder of Reworld Media, one of the platform’s main investors. “Yet, the current tennis offer is mainly limited to breaking news and results. It isn’t diversified enough; fans are thirsty for more behind-the-scenes, learning content as well as more privileged access to their favorite players, and Tennis Majors is aiming to provide them with that and even more.”
Tennis Majors’ declared ambition is to become a reference in the tennis information websites, with video as its main editorial promise. In command of the editorial conception and content production is Cédric Rouquette, an experienced French journalist who already assumed this role at Eurosport.fr from 2010 to 2014 and will lend his expertise for growing Tennis Majors.
Tennis Majors will benefit from Patrick Mouratoglou’s renowned expertise. The highly-decorated coach and consultant for the world’s leading tennis broadcasters has already agreed to provide the Mouratoglou Academy facilities in Sophia Antipolis (French Riviera) for the filming of formats.
About Tennis Majors
The platform provides fans with a large content offer (Evergreen content; timelier content such as “Raising a champion,” The Eye of the Coach,” or “Testing Equipment”) with three objectives: Entertain, inform and teach. The Tennis Majors team plans a progressive development throughout the season with new formats and editorial innovations.
About Reworld Media
Reworld Media is the French leader in thematic media (1st thematic press publisher, 4th digital thematic media group) and ranked 5th on the FW500 (ranking of French Tech companies). Founded in 2012, the Group is an international player operating in 11 countries. It has been a pioneer in the digital transition of media assets and is now developing a portfolio of more than 40 media brands such as Dr. Good, Grazia, Marie France, Maison & Travaux, Auto Plus, Gourmand, Top Santé, Télé Magazine, Science & Vie, and others. The Group earns annual pro forma revenue of €462m and employs 970 people.