Federer stars in creative Amazon promo on London Bridge

Roger Federer is known for turning heads with his brilliance over the years, but this time, it was Amazon’s creativity that caught the eye, as they promoted their “Federer: Twelve Final Days” documentary on London Bridge this Wednesday evening.

Two clips of the tennis great were projected onto opposite towers of London Bridge. One was of the modern day Federer, the other, of a young Federer practicing as a child.

The pair rallied a ball between them, with a tennis ball cleverly moving back and forth between the two towers as past Federer hit to current Federer.

After a brief exchange, the ad saw a large screen roll down between the two towers, with a promo for the documentary displayed.

Tennis fans immediately took to X to praise the initiative, with the response overwhelmingly positive.

Talk about brilliant marketing for a brilliant player.

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