Top sponsored tennis players and their biggest brand deals

For brands, tennis has long been one of the most lucrative sports to invest in, particularly the big names like Serena Williams, Andy Murray, Roger Federer and Rafael Nadal down the years. But even today, the stars of the grass, clay and hard are still putting brands in the spotlight and, importantly, selling.

In recent years, casinos have become a big part of tennis. They sponsor major tournaments and even support individual players. This helps the sport grow and gain more attention around the world. These sponsorships help raise money, increase the visibility of tournaments and allow tennis to reach more people.

Casinos see tennis as a great way to promote their brands. As the experts at SlotsJudge.com say – “By sponsoring tournaments, they attract the attention of a global audience and in return, the sport receives much-needed financial support. It’s a win-win for everyone involved: players, fans and the sport itself.”

Novak Djokovic has spoken out about the potential of gambling sponsors and we could see change as the sport looks to enhance its earnings further. 

Not that the players at the top are short of money. In fact, far from it.

The Highest Sponsored Tennis Players in 2025

Carlos Alcaraz

Bursting onto the scene a few years ago, the 21-year-old Spaniard is the hottest property in tennis right now and picked up earnings of a cool $65 million in 2024 thanks to his French Open and Wimbledon wins, as well as his raft of sponsorship deals.

Currently, the current No 3, who is only lacking the Australian Open in his major trophy cabinet, has sponsorship and ambassadorial deals with Nike, Babolat, BMW, Rolex, Calvin Klein, Louis Vuitton and more.

Novak Djokovic

The greatest of all-time? Many would say so, so it’s no surprise that brands want the Serbian wearing or promoting their brand. Djokovic is synonymous with Lacoste these days, with the 24-time Grand Slam winner having a deal with the French brand since 2017. 

Djokovic, who is currently ranked world No 5, earned $57.3 million last year from competitions and endorsements, despite various controversies off-court in the last few years. He currently has deals with Hublot, Qatar Airways, Head, Asics, Sila and Aman.

Jannik Sinner

Winning the Australian Open for the last two years, 23-year-old Jannik Sinner’s stock is rising fast and he’s already collecting around $50 million per year in prize money and deals. The Italian is the current world number one, although his reputation has been hit by a recent doping ban. However, he’s bounced back and kept hold of his sponsors, that include Gucci, Rolex, Nike and Lavazza.

Coco Gauff

Coco Gauff’s potential has long been talked about, with many comparisons drawn to the great Serena. In fact, Serena’s former coach Patrick Mouratoglou invited her as a child to his academy and remembered: “I felt that she was someone so driven, so much confidence in her ability, and that wanted it so much that I felt she had the complete package to reach the top of the game.”

While she’s not at the top of her game just yet, she’s already picking up over $40 million in a calendar year, including endorsements with Bose, Ray Ban, New Balance, Head, UPS, Baker Tilly, Barilla and more not only making her the highest-paid female tennis player, but the highest paid female athlete.

Daniil Medvedev

Daniil Medvedev has gone about his business in the sport of tennis nicely for many years and has developed a long list of sponsors that include: 

• Lacoste
• Tecnifibre
• HyperX
• BMW
• EA Sports

And more. Now aged 29, he’s picked up 20 career titles, including a US Open win in 2021 and picked up over $30 million last year, so it’s no real surprise to still see brands queueing to work with the Russian star.

Iga Swiatek

The 23-year-old world number two has four French Open titles to her name, including winning the Grand Slam last year. She picked up around $40 million in winnings and sponsorship deals last year, making her one of the most sought after athletes in the sport. The Polish star’s current deals include Visa, Oshee and On, as well as deals with Lego, Lancome and Rolex.