The evolution of the “Instant-Play” registration model

Analysis of the “instant-play” model in digital gaming. Explore how zero-friction registration is redefining user acquisition and mobile-first experiences.

Selekhmeteva stuns former semifinalist Badosa; Spaniard’s ranking set for big collapse

Oksana Selekhmeteva produced a clinical performance on Thursday to dismantle world No. 38 Paula Badosa 6-4, 6-4.

Last Brit standing at Melbourne Park: Norrie weathers rain and Nava to reach round of 32

Cameron Norrie edged out Emilio Nava 6-1, 7-6 (3), 4-6, 7-6 (5) on Wednesday night and will play Alexander Zverev, the No 3 seed in the next round

“Demon” on a Mission: De Minaur dominates McDonald to chase Hewitt’s hard-court legacy

World No. 6 Alex de Minaur launched his home Grand Slam campaign with a clinical straight-sets victory over Mackenzie McDonald (6-2, 6-2, 6-3).

No handshake, no silence: Kostyuk’s political signal shadows Sabalenka’s Brisbane crown

The trophy ceremony in Brisbane was defined by a missing handshake and Kostyuk’s harrowing account of a family surviving in Ukraine.

Mouratoglou fuels Serena Williams comeback speculation amid 2026 forecasts

The French coach’s desire to see Williams compete again adds a new chapter to the ongoing debate over whether the 44-year-old icon has truly played her final professional match.

December 19, 1987: Sweden triumph over upstarts India in unlikely Davis Cup final

India were pushing for a Davis Cup upset for the ages in 1987, but big bad Sweden stepped in to restore order in the final

Auger-Aliassime bucks trend of player exhaustion complaints: “They lost perspective completely”

Felix Auger-Aliassime can’t understand the general narrative that the players are physically and mentally drained by the tennis season. “I don’t know how guys don’t enjoy it, to be honest.”

Frustrated Fritz reflects on ATP Finals exit after “worst match of the week”

A runner-up at the 2024 ATP Finals, Taylor Fritz exited the 2025 edition in the first round – far from his expected level and outcome.

Alcaraz controls his destiny, Zverev–Auger-Aliassime set for a semifinal spot : The scenarios for the last round-robin matches at the ATP Finals

The round-robin stage of the 2025 ATP Finals will conclude on Thursday and Friday, with several qualification scenarios still open. In Group A, Carlos Alcaraz, Taylor Fritz, and Lorenzo Musetti remain in contention, while in Group B, Alexander Zverev and Félix Auger-Aliassime will battle for the last semi-final spot.

Livid De Minaur : “I don’t know how many times I can deal with a loss like this one”

Alex de Minaur couldn’t have looked more destroyed after his fifth loss in five matches at the ATP Finals.

Musetti secures unforgettable victory over De Minaur to stay alive in ATP Finals

Lorenzo Musetti defeated Alex de Minaur 7-5, 3-6, 7-5 in a gripping encounter that set the Inalpi Arena alight. De Minaur, who served for the match, remains without a win at the ATP Finals.

Rybakina clinches 2025 WTA Finals title with straight-sets victory over Sabalenka

Elena Rybakina secured her first WTA Finals crown by defeating world No. 1 Aryna Sabalenka 6-3, 7-6(0).

Novak Djokovic becomes oldest ATP Tour champion with Athens victory

Novak Djokovic secured his 101st career title on Saturday, defeating Lorenzo Musetti 4-6, 6-3, 7-5 in a physically demanding 2-hour, 58-minute final at the Vanda Pharmaceuticals Hellenic Championship in Athens.

Musetti vs. Fate: Italian must beat Djokovic in Athens final to clinch Turin berth

Lorenzo Musetti edged out Sebastian Korda 6-0, 5-7, 7-5 on Friday evening. He’ll face Serb Novak Djokovic, the top seed, in the final

November 3, 1975: The day the first ever WTA rankings were released

Every day Tennis Majors takes you back in time to celebrate a landmark moment in tennis history. Today, we go back to 1975 to witness how Chris Evert became the first player ever to sit on top of the WTA computer rankings

Paris Masters: Khachanov last player to qualify, Musetti and Ruud fall

Karen Khachanov beat Joao Fonseca 6-1, 3-6, 6-3 on Wednesday evening. He’ll face the winner of the match between Canadian Gabriel Diallo and Australian Alex De Minaur, the No 6 seed, in the next round

Sinner criticizes Grand Slams for delaying player welfare and revenue demands

The Italian talked to The Guardian in the name of the best players of the game.

Medvedev ends 882-day title drought with victory in Almaty

Daniil Medvedev won the trophy on Sunday against Corentin Moutet.

Rybakina claims her 10th career title in Ningbo

Elena Rybakina won the tournament on Sunday against Ekaterina Alexandrova.

Rybakina reaches the final in Ningbo

Elena Rybakina beat Jasmine Paolini 6-3, 6-2 on Saturday night and will play the winner of the match between No 7 seed Diana Shnaider and No 4 seed Ekaterina Alexandrova for the title