- 17 Sep 2020
History was made on Thursday September 17, 2020, when the ITF announced that from now on the Fed Cup would be known as the Billie Jean King Cup.
They believe it to be the first time a major global team event has been named in recognition of a woman.
“As a global campaigner for equality, who has dedicated her life to fighting discrimination, Billie Jean King perfectly represents the values of this competition,” said David Haggerty, the president of the ITF, in a livestreamed press conference.
King, 76, was named the Fed Cup global ambassador last year – and won the Fed Cup multiple times as both a player and a captain.
Time for change
Simona Halep, Karolina Pliskova, and newly-crowned US Open champion Naomi Osaka were among those who sent video messages for the livestream, hosted by former French Open champion Sue Barker.
And King responded to them by praising their contributions to the sport, saying:
“We are in great hands. This is a time for change. They are totally into it, and they are not afraid to speak up. I’m so proud of them. The game is going to prosper because of them.”
Next year’s Billie Jean King Cup Finals are scheduled for April 13-18, in Budapest, Hungary – and the 12-time Grand Slam singles champion will be the guest of honour, travel restrictions permitting.
What does this mean?
The new name for the Fed Cup is, clearly, a historic moment. But it is also well past time. Tennis is now 50 years on from the trailblazing of King and the rest of the “Original Nine” – the women who struck out on their own to demand respect, money, and equal treatment as professionals on the tennis circuit. Half a century on from that incredible achievement – one that shaped tennis as we know it today – it is only today that a woman gives her name to a trophy.
And King’s own words to the New York Times should give people plenty of pause for thought. She has repeatedly pointed out that women are expected to be leaders just for women, while men are expected to be leaders for everyone – and she reiterated that as she gave her name to the women’s World Cup of tennis..
“When a woman does something, people always think we do it for women,” she said. “When a guy does something, they never say they did it for the guys…We are representing people, just like you would with the guys. You don’t go up to John McEnroe and say thanks for what you did for men’s tennis. You say thanks for what you did for tennis.
“Women are leaders for everyone. Men are leaders for everyone.”